An Assessment of the Production, Profitability and Revenue Generating Capacity of the Tobacco Sub-Sector in Zambia.

Tobacco is a plant product containing nicotine, cellulose, ammonia, and protein. It is believed to be the most consumed harmful product in the world. Among the constituents, tobacco is predominantly consumed for the stimulant alkaloid nicotine in form of products such as chewing tobacco, Cigars, Cigarettes, Creamy snuff, Dipping tobacco, Gutka, Snuff and others (Statista, 2018). Despite the well documented risks of smoking and using tobacco products, it is estimated that more than 1.1 billion people are current smokers worldwide, while 360 million people use smokeless tobacco (WHO,2018). The global tobacco industry is one of the most profitable industries in the world. In 2010, the combined combined profits of the six leading tobacco companies was U.S. $35.1 billion, equal to the combined profits of Coca-Cola, Microsoft, and McDonald’s in the same year (Maurer Foundation, 2012).

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